Brands follow their new-age audience to TikTok videos

Chinese brands have already seen success on TikTok, but home-grown brands yet to test the app’s advertising value.

Earlier this week, Flipkart garnered over three billion views in three days on popular short-video app TikTok, for a campaign on its upcoming Big Billion Days festive sale.

This is perhaps the first instance of a big ecommerce player using the ByteDance-owned app to push its brand as it looked to target the next 100 million internet users.

Flipkart’s campaign featured Amitabh Bachchan, MS Dhoni and Alia Bhatt and has been running under the hashtag next #BigBillionStar, with the winners bagging Realme 3 phones.

“We have also partnered with TikTok, to reach out to the new-age audience, through a challenge underpinning user-generated content. So far, the challenge has clocked in over 4.1billion views on the platform,” said Flipkart’s group chief executive Kalyan Krishnamurthy.

Experts tracking the space say that after a two-week ban was lifted by the courts in April, TikTok has been strongly chasing brands and advertising agencies to onboard influencers.

Brands follow their new-age audience to TikTok videos
“This year, we are partnering with an array of regional and local influencers and a diverse portfolio of online and offline brands,” said Vikas Gupta, vice-president, marketing at Flipkart. “We plan to reach out to the next 200 million consumers, who we believe will hail from smaller cities and will need easy discovery and they are not just accessible through mainstream media channels anymore,” he added.

Chinese brands like Oppo, Vivo, Club Factory and brands like Pepsico have already seen success on TikTok, but home-grown brands apart from the likes of Myntra and Snapdeal have yet to test the app’s advertising value, says Aditya Gurwara, a marketing expert.

Emerging consumer brands like Dunzo, Bounce, dating app TanTan, social commerce platform Meesho and short-video social network app Vigo have also been advertising on the ByteDance-owned app to reach out to a new set of people.

In India, TikTok claims to have over 120 million monthly active users and throwing trending hashtags as a challenge has emerged as its big money-making tool. TikTok also makes money through what is known as cost per mile, cost per day and cost per click methods. While some hashtags are selected by Tik-Tok, other specific ones are paid for by advertisers.

“These packages are sold for over Rs 50 lakh and trend for three days. The brands get a complimentary, in-app, full-day advertisement along with these packages. TikTok promises 300 million views for the silver package, and 600 million views for gold package,” an expert said. An influencer with 10 million followers charges Rs 80,000-1,20,000 for generating over a million views, while a celebrity charges Rs 2-4 lakh for the same.

Get rich by being penny wise, pound wiser

Their bank accounts may be flush with funds, but the rich don’t just drop cash on a whim. In fact, the ones who are good with money can be quite frugal
businessinsider.in

You don’t have to be a billionaire to be good with money. Making sound financial decisions is about habits, not income.

People who are good with money, even the wealthy ones, are always looking for a way to not spend unnecessarily on a whim.


Here are some of the things they aren’t likely to spend on.

Buying a new car frequently

“The person who actually has several hundred thousand in the bank or may even be a millionaire is going to drive a fiveyear-old car or a 10-year-old car,” says personal finance expert and author Lynette Khalfani-Cox.

A new car loses 10 per cent of its value in the first month, and 20 per cent of its value in the first year. Someone who’s good with money won’t want to take on that kind of loss. They know that the best value comes from keeping the same car for a while, instead of splurging on the newest model every year.

Houses they can’t afford

Those who are good with money aren’t looking to spend more than they can afford on a home. Most of us want to feel like we are getting the most value for our money, without getting ripped off. And though millionaires and billionaires may have hefty bank accounts, some prefer not to purchase extravagant homes.

Splurge on luxury brands

Those who are good with money are “less interested in brand names or tags and labels,” says Khalfani-Cox. And it seems that those with wealth are starting to take this cue as well. Showing off wealth is no longer the way to signify having wealth. In the US particularly, the top one per cent have been spending less on material goods. Instead, many wealthy people are opting to spend on privacy, exclusive wellness and fitness routines, and investing in education instead of buying designer items.

Stuff over experiences

Accordi ng to research, money and material things can generate only this much happiness. Meaningful experiences are what truly define a life well lived. According to Jaime Tardy, author of The Eventual Millionaire, the wealthy choose once-in-a-lifetime experiences over new gadgets and material things.



Deepika Padukone has said, “One of the first things that my parents taught me is to live within your means”


Retired NBA player Robert Horry has said, “I owned two Ferraris when I was playing [he retired in 2008]. I also liked watches but have sold many of them. That’s where my frugal part kicks in”


IKEA’s founder, the late Ingvar Kamprad did not wear anything that was not from a flea market to “set a good example”

Which are the most profitable businesses that I can start in 5 lakhs?

No business is done with capital and skill. If you also want to follow your passion and really feel that you have to do your own work, then first find out about your passion. Somewhere your passion is born after talking to some friends, after reading stories of other successful people, after getting bored of daily work or to become rich from shortcut. If this is true, then let your daily life go on. You will have to work harder in your own work.

Now come to the issue of what work can be done with five lakh rupees.

If you are from village and have cultivable land then you can earn good money by investing some on your own fields.

Dairy Farm, Goat Farming, Beekeeping
Organic farming
Cash crop cultivation from polyhouse
Poultry farming
Cultivation of Mushrooms and Fruits
For doing work related to farming, you can get information in Krishi Vigyan Kendra or Gram Sevak and agricultural fairs. Farming work does not cost much money and a loan from the bank can be arranged at a low interest rate only.

If you have any skill, then you can make it your business. For example, if you have done ITI or diploma, instead of looking for a job, you can open your own repair shop.

Motor and water pump repairing
TV and electronic equipment repairing
Mobile and Computer Repairing
Bike and car service
If you have a good knowledge of computer then you can do many things.

Starting Your Own Online Business
Creating a website or mobile app
Making data entry work
Making revenue by creating YouTube channel or blog
Teach online tuition
If you already have a business, then you can also invest in it. By updating your shop to the present day. Many new shops can be opened by themselves.

There is no shortage of work, just make sure that what you have to do. You have to work hard, there is no shortcut to it.


 कोई भी व्यवसाय पूँजी से नही हुनर और लगन से किए जाते हैं. अगर आप भी अपने पैशन को फोलो करना चाहते हो और वाक़ई लगता हैं कि आपको अपना ख़ुद का काम करना हैं तो पहले अपने पैशन के बारे में पता कीजिए. कही आपका पैशन कुछ दोस्तों से बात करने के बाद, दूसरे सफल लोगों की कहानियाँ पढ़ने के बाद, रोज़मर्रा के काम की ऊब के बाद या शोर्टकट से अमीर बनने के लिए तो नही पैदा हुआ हैं. अगर यह सच हैं तो आप अपनी जो रोज़मर्रा की ज़िंदगी चल रही है, उसे चलने दे. ख़ुद के काम मे आपको ज़्यादा मेहनत करनी पड़ेगी.

अब आते हैं मुद्दे की बात पर कि पाँच लाख रुपए से क्या काम किए जा सकते हैं.

अगर आप गाँव से हैं और खेती करने योग्य ज़मीन हैं तो आप ख़ुद के खेतों पर कुछ निवेश करके अच्छा पैसा कमा सकते हैं.

डेयरी फ़ार्म, बकरी पालन, मधुमक्खी पालन
ओरगनिक खेती
पोलीहाउस से नक़द फ़सल की खेती
मुर्ग़ी पालन
मशरूम और फुलों की खेती
खेतीबाड़ी से सम्बंधित काम करने के लिए आपको कृषि विज्ञान केंद्र या ग्राम सेवक और कृषि मेलों मे जानकारी ली जा सकती हैं. खेतीबाड़ी के काम में ज़्यादा पैसे भी नही लगते हैं और कम ब्याज दर पर ही बैंक से ऋण की व्यवस्था हो सकती हैं.

अगर आप के पास कोई हुनर हैं तो उसे ही आप अपना बिज़नेस बना सकते हैं. जैसे कि आपने आईटीआई या डिप्लोमा किया हुआ हैं तो नौकरी की तलाश के बजाय ख़ुद की रिपेयरिंग की दुकान खोल सकते हैं.

मोटर एवं वाटर पम्प रिपेयरिंग
टीवी और इलेक्ट्रोनिक उपकरण रिपेयरिंग
मोबाइल और कम्प्यूटर रिपेयरिंग
Bike और car service
अगर आप को कम्प्यूटर का अच्छा ख़ासा ज्ञान हैं तो आप कई काम कर सकते हैं.

ओनलाइन ख़ुद का व्यापार शुरू करना
वेबसाइट या मोबाइल एप का निर्माण करना
Data Entry का काम करना
YouTube channel या Blog बना कर आमदनी करना
ओनलाइन ट्यूशन पढ़ाना
अगर आप के पास पहले से व्यवसाय हैं तो आप उसमें भी निवेश कर सकते हैं. अपनी दुकान को आज के ज़माने के मुताबिक़ अपडेट करके. ख़ुद भी कई नए दुकान खोले जा सकते हैं.

काम की कोई कमी नही हैं केवल आपको क्या करना हैं, उसे सुनिश्चित कर लीजिए. मेहनत तो आपको करनी ही पड़ेगी, उसका कोई शोर्टकट नही हैं.