Hello Friends, How are you? Hope you all are well. If you want to start online selling, and you are struggling to calculate the minimum investment.

to start your online selling, then I will tell you in this video the basic requirements to start an online selling business. 

And, I will show you how to calculate so that you can make your estimate by yourself. Do not skip this video. If you skip, then the calculation will also skip. So let's start.

Every new seller asks this one question of what will be the minimum investment. 

So, let see exactly what will be the exact minimum budget is tough

Every seller has their own budget & investment capacity. 

We cannot tell you the exact amount of investment. For some, Rs.50,000 is more whereas Rs. 5,000,00 is less investment capital.

Do this video I will tell how to calculate minimum to minimum investment amount, basic requirement, how you have to do,  and what you have to avoid. 

So, let's dig in and kets know pointwise that how you will start your online selling business.

The first point is Product Research. Before starting product research, set your criteria. 

Like what will be the procurement price of the product. 

When you are starting, keep the price bracket of the product from Rs.400-Rs. 600 because products in this range generate sales more in the marketplace.

If you target this price, it increases your sales. So, this price bracket is the best for your business. 

So you need to procure your product in that price so that you can easily sell your products within 400-600 rs in marketplaces

In the coming videos, I will tell you how to set the price.

But, to fit in this price bracket your product should not be of compromised quality. It must be of an average quality not too expensive and not too cheap.

So from wherever you are procuring the products, it should target mid-range. It should be of average quality and sell at a decent price. 

Next, you have to stay away from a fragile item. Do not sell fragile items when you are starting the business. 

When you sell a fragile item, the chances of damage increase during transit. You cannot sell that product in the future.

If you sell a fragile item, and when a damaged product is s received by the customers, then it is obvious that customers will return and it strongly affects your matrix. 

For New Sellers, pay attention, your performance matrix should be top-notch from Day 1.

Many sellers complain about low business performance. Why I am not getting any order, marketplace selling is not good

So you need to improve your account performance and properly follow marketplace guidelines. 

In my upcoming videos, I will tell you how you can improve your performance

Many sellers say no we can pack the fragile item safely and then sell it to the customers. 

But, in that case also especially for new sellers, you have to keep everything in minimum range. 

So, if you increase your packaging cost, then automatically you have to increase your product price. So, all in all, stay away from fragile items.

Next, your product weight must be below or about 500 gms. Stay away from heavyweight items. 

Every logistic company starts its billing slab from 500 gms. So, your product's actual weight and volumetric weight should remain below 500 gms. 

It will keep the shipping cost minimum & you can calculate easily. 

Next, you have to register for GST for online selling. It is mandatory for online business. 

Now, many of you will ask why is it necessary because if the turnover is not Rs. 20,000,00 then you do not need it. 

It is right, and you do not need GST if you are selling online, offline within your state up to 20 lacs turnover. 

But, if you are selling online, offline Interstate, then you have to take GST or else you are doing business against Government rules.

If you are choosing a Flipkart marketplace to sell products, then you are selling all over India. And, GST registration is mandatory. You must put this in mind from Day 1 of your business otherwise you cannot do the business. 

Next, you need a place to start a business from where you start your online selling business and to stock your inventory. 

Start your business from home. You will get GST at home or even rented property.

 It is cost-effective because you do not have to spend on office miscellaneous costs. 

In case, you cannot do business from home, then you can look for office space or mall space to start your business.

Do not take rented office at a prime location because it will be very expensive.  

So, try to rent a space in a nonpopular space to reduce miscellaneous costs.

My advice is to start a business from home. so that your initial day's cost can be reduced

Next, you need a laptop or computer. These days, everyone has a laptop but incase if you do not have one. you need to purchase a computer or laptop with a basic configuration.

 so that your system can run Excel, you can browse and you can work on photo editing software. So this basic configuration is enough to start.

Next, you need a printer because when you will receive an order, you need to print a shipping label, invoice. 

It is not possible to go to a cyber cafe every time and get the printout. If you are getting 5-10 orders in a day. It is not possible to visit a cybercafe for a printout. It is time-consuming.

Buy a printer with laserjet. You have to buy a black and white printer. no need to buy a color printer initially. no need to buy a wi-fi printer with a scanner, 

You need a simple, basic black and white printer you need.

 Next, you need an internet connection. You do not need hi-fi net speed. You only need 10 Mbps internet to upload the products and sell online. You can buy this range from any internet service provider.

You will get many providers online. You can check. It will price from Rs. 500-700 or 10 Mbps internet. This will be an additional monthly cost

You must have these office miscellaneous that are necessary for business. 

You need to buy packing material. If you want to sell on Amazon or Flipkart you need to buy packaging material according to the marketplace. 

if you dont buy packing material then you can not ship your order.

Packing material depends from category to category. Like for example clothing you can buy polybag. 

If you some item that you cannot pack in a polybag, then you can buy a correlated sheet or correlated box. 

You need to buy them as per the product dimension.

You can see on the screen you can buy different packing materials as per your product needs. Next, as per the marketplace, you can buy the brand tape. Like if you are selling on Amazon and correlated sheets, you can use amazon brand tape. You can easily handover the products. 

As per my suggestion, buy non-brand packing material and then you need to buy the only brand tape. It will not cost you much. In the initial stage, you can purchase 2 or 3 tapes.

 If you are buying polybags, you can buy 50 quantities to 100 quantity the same as for correlated sheets or boxes. It will be minimum for your starting business. You do not know how much you will get in order at first, so the minimum purchase is the best option. 

These are the basic requirements for your online business starting. 

Now let me show you how to calculate, minimum budget as per basic requirements.

First, Product cost is variable here, let's assume the product cost is Rs.10000.  

Second, GST registration you need Rs. 2000.

Third, you need workspace or rented space for 10000.

Now, you need a laptop or desktop Rs. 15000. 

Next, you need a basic laserjet printer of Rs. 6000

Now, for the internet, you need around Rs. 700 depending on the locality. 

 Office stationery you need Rs. 1000.  

For packing material,  you need a minimum of Rs. 1000. So, round off you are getting Rs. 45,700 to Rs. 50,000.

You can reduce GST registration if you are doing your own, 

you can remove office space rent if you are doing from home. 

If you have a laptop already, then you do not need to buy one. These prices you can add to your products. This is just an estimate that I gave you and now you can calculate and start the business.

Hope guys you get the idea about how to start an online selling business. You come to know what are a basic requirement, what is the budget. And, you can calculate through this video. 

And, please do like this video and if you really know someone can get help from this video please share the video. So, lets meet in next video.  Till then Have a great time!

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Flipkart declined to answer questions on the gamma sellers but said it is fully compliant with all applicable laws and the regulatory framework in the country.

 Flipkart plans to introduce a third layer of sellers—codenamed gamma sellers—on its platform to scale down the dominance of preferred retailers that account for a substantial percentage of sales on the e-commerce marketplace. It intends to limit the share of each large seller’s sales on its platform to 5%, three people aware of the matter said.

The Walmart Inc.-owned online retailer is enrolling more than a dozen independent gamma sellers so that it is ready if India changes foreign direct investment (FDI) laws in the future and further restricts the share of sales of any online seller, two people said.

The presence of a small group of preferred sellers may have to be flagged as a potential risk when the firm goes for a public listing, the people said.

Flipkart declined to answer questions on the gamma sellers but said it is fully compliant with all applicable laws and the regulatory framework in the country.

“We have always been fully committed to fair marketplace practices,” a company spokesperson said in an emailed response. “As a marketplace, our endeavour has always been to facilitate buying and selling between lakhs of local sellers/distributors and a customer base of more than 300 million, in a transparent and efficient manner.”

Flipkart, at present, has a two-tiered seller structure: a handful of preferred vendors called alpha sellers and a beta layer of wholesale sellers that was put in place when the rules changed in 2018 to curtail the dominance of large sellers.

Alpha sellers, including RetailNet and OmniTechRetail, each account for a high-single digit or double-digit percentage of total sales on the country’s largest online marketplace.

As part of its gamma initiative, companies have been approached to become sellers on the platform without any equity held by Flipkart. “They are asking how much we can invest in the business,” said one potential business partner approached to become a gamma seller.

India has changed rules to ensure that online retail platform operators conform to their role as marketplace facilitators and have no control over sellers and inventory supplies.

Many distributors would earlier route their supplies to Flipkart India Pvt. Ltd., the company’s wholesale unit, which sold products to the preferred sellers.

‘No Purchase Orders From Flipkart India’

Flipkart is said to have already told some distributors that they won’t receive any further orders from Flipkart wholesale and has asked them to route their supplies to the newly enrolled gamma sellers.

"We have been told that now onwards we will not get any purchase orders from Flipkart India," said the head of an FMCG distributor asking not to be identified. "We have been asked to sign contracts with these new vendors."

India amended its FDI policy in e-commerce marketplaces in 2018 to classify any vendor accounting for more than 25% of the platform’s total sales as "controlled" by the marketplace operator. The 2018 legislation also capped the proportion of goods that an affiliate of a marketplace—such as Flipkart’s wholesale unit—could supply to any independent seller on the platform.

That resulted in Flipkart significantly curtailing purchases from companies and instead the alpha sellers purchased products directly from manufacturing companies. At that time, Flipkart asked suppliers to route their products directly to the alpha sellers and to the wholesale beta sellers, a layer of intermediaries created to comply with the new legislation.

 Sebi slaps Rs 7 lakh fine on entity for misusing clients’ fund

The amount of misuse ranged from 43 per cent to 70 per cent of the funds of credit balance clients, Sebi said in an order.

Stock market regulator Sebi on Wednesday slapped a penalty of Rs 7 lakh on Asit C Mehta Investment Intermediaries Ltd for misusing clients’ funds and other violations.

Sebi had conducted an inspection of the books of accounts, documents and other records of the entity during April 1, 2012 to September 30, 2015 period.

Further, a multi-theme inspection was also conducted on September 30, 2015, October 13-15 and October 28, 2015 and December 27, 2016.

During the inspections, the regulator observed that the noticee (Asit C Mehta Investment Intermediaries), as a stockbroker, had misused clients’ funds wherein funds of credit balance clients was used for debit balance clients and for its own purposes.

The amount of misuse ranged from 43 per cent to 70 per cent of the funds of credit balance clients, Sebi said in an order.

According to the regulator, the misutilisation of clients’ funds is serious in nature as the misuse ranged from Rs 12.15 crore to Rs 31.01 crore.

The watchdog also noted that the broker had not settled the account of its active clients within the stipulated time period.

Accordingly, it slapped a fine of Rs 7 lakh on Asit C Mehta Investment Intermediaries for the violations.

In a separate order passed on Tuesday, Sebi imposed a fine of Rs 3 lakh on Embassy Property Development Pvt Ltd for disclosure lapses.

Embassy Property Development failed to make timely disclosures regarding the financial results of the company for the half year ended March 31, 2019 to the exchange. This was in violation of the provisions of LODR (Listing Obligations and Disclosure Requirements) Regulations.

2020 year in review: Risk investors pour $9.3 billion into Indian startups despite Covid-19 woes

ETtech

Investors have poured in about $9.3 billion into Indian startups so far in 2020 despite the Covid-19 pandemic upending many sectors of the economy, data from industry tracker Tracxn showed.

In December alone, more than $1.5 billion was invested across companies including food delivery app Zomato, logistics player Delhivery, and InMobi’s Glance, even at a time when deal closures usually slow as things wind down for the year. The investments have been spread across 1,088 financing rounds, according to the Tracxn data shared with ET.

In 2019, domestic startups had raised a total of $14.2 billion across 1,482 rounds from January 1 to December 23.

Although the number of funding rounds fell to its lowest in five years in 2020, the amount raised was higher than 2016 and 2017 -- when investors chipped in $3.51 billion and $6.43 billion, respectively -- signalling continued investor interest this year from both global as well as domestic investors.

Some of the largest venture capital firms doubled down on seed and Series A deals. There were fewer $100-million funding rounds this year (24 rounds totalling $4.71 billion), but these accounted for the bulk of deal value, Tracxn data showed. There were 28 rounds of over $100 million amounting to $7.86 billion in 2019, according to Tracxn.

Graphic: Rahul Awasthi

The year also saw heightened mergers and acquisitions, with several corporates and strategic investors scooping up high-growth targets.

Leading the pack was the acquisition of WhiteHat Jr ($300 million) by Byju’s, and Reliance Industries’ acquisition of online furniture retailer Urban Ladder ($24 million) and online pharmacy Netmeds ($83 million), clocking more than 20% growth in M&A transactions over the previous year.

Consumer healthcare, SMB SaaS (Software-as-a-Service), fintech, e-grocery, ed-tech and med-tech were clear winners this year, as companies realigned business models, pivoted or even shut down after the outbreak.

Big spike in seed & series A deals

“Compared to last year, 2020 has been a year of higher deal velocity. Overall, we committed to deploy 50% more capital this year than we did in the previous year,” said Hemant Mohapatra, partner at early-stage venture capital firm Lightspeed India, which has backed companies such as Oyo and Byju’s.

Over 80% of these deals have been in seed and series A stages, Mohapatra said. “Several of our portfolio companies accelerated their paths to series B+ rounds with interest coming in from global tier I funds before they even went out to raise formally. We saw more momentum, and higher check sizes at early stages across most sectors,” he added.

The lockdowns imposed during the early part of the year impacted business activity across sectors. Deal activity was slow in April ($461 million raised through 85 rounds), May ($318.5 million through 72 rounds) and June ($553 million through 68 rounds).

Graphic: Rahul Awasthi

However, investors were back to the table in the second half of the year as the lockdowns eased across states by the end of June.

“For VCs, it has been a year of two halves. The first half was spent in supporting portfolio companies as much as possible. The second half saw businesses adapt to the new normal - and that’s why there was an increase in investing activity towards the end of the year,” said Prasun Agarwal, partner at Mumbai-based A91 Partners.

Big funding deals were seen for startups such as Byju’s, Unacademy, Zomato, Cred, Delhivery, Razorpay, Vedantu and Cars24.

Frothy valuations

The ed-tech and SaaS sectors saw company valuations ballooning, raising concerns about frothiness, both in public as well as private markets.

In contrast, deals in sectors such as offline retail, restaurant SaaS, consumer lending, consumer mobility and construction/real-estate declined sharply.

Offline services marketplaces like wedding services, agent-led feet-on-street commerce, industrial robotics, travel and hospitality also took a severe beating.

The pandemic also forced investors to pump in funds into existing portfolio companies to help them stay afloat.

“We had to support some of our portfolio firms (low single-digits) where the funding rounds fell through, with top-ups,” said Sajith Pai, director, Blume Ventures, which invests in early-stage startups.

“Many of our portfolio companies are having the best months of their life and are either closing or have closed new rounds,” Pai added.

Falcon Edge, Tiger Global, Sequoia Capital, Lightspeed Venture Partners, Accel and Steadview Capital were some of the most active venture capital investors this year, the Tracxn data showed, as these funds invested across funding stages.

“VC investors continue to be positive for India over the long term. When the investment horizons are for 5-10 years, there are always blips along the journey. Investing activity in 2020 shows that Covid-19 has not changed the long-term view on the country. In fact, technology adoption in both, enterprises and consumers have leapfrogged years, which has opened up wonderful opportunities for young businesses,” Agarwal of A91 said.

 Mukesh Ambani spent much of 2020 convincing Facebook Inc., Google and a clutch of Wall Street heavyweights to buy into his vision for one of the world’s most ambitious corporate transformations.

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 One important difference between missing the ITR filing deadline last year and missing it - December 31 - this year is that you will have to pay a penalty of Rs 10,000 this time, unlike last year when the penalty for belated ITR filing within a few months of missing the deadline was only Rs 5000. However, this penalty or late filing fee will only be applicable if your net total income (i.e. income after claiming eligible deductions and tax exemptions) exceeds Rs 5 lakh in the financial year for which the ITR is being filed. If your net total income does not exceed Rs 5 lakh in the financial year, then late filing fee will be Rs 1,000.

 (This story originally appeared in  on Dec 29, 2020)