‘The environment is very conducive for start-ups’
WHAT: Moojic, a mobile app that allows one to view as well as customise
the music playlist at various restaurants, cafés and pubs via the phone.
(From left) Kumaran Mahendran and Neha Behani, two of three people behind Moojic, a music-based mobile app
With the app, one can check in to a location and vote for certain songs
to be pushed up the queue of the establishment’s playlist. One can even
request or dedicate songs at a venue that has partnered with Moojic,
without being physically present there, by checking into the place’s
playlist through the app.
“Basically, it allows you to turn into a DJ,” says Kumaran Mahendran, one of the co-founders who came up with the concept.
WHO: The company’s founders are 28-year- old Mahendran; Neha Behani, 30, his classmate from business school; and Sona Muthuvijayan, 28, who was his classmate at engineering college.
WHEN: The app has been under production for the past five months and will be launched in November.
(From left) Kumaran Mahendran and Neha Behani, two of three people behind Moojic, a music-based mobile app
With the app, one can check in to a location and vote for certain songs
to be pushed up the queue of the establishment’s playlist. One can even
request or dedicate songs at a venue that has partnered with Moojic,
without being physically present there, by checking into the place’s
playlist through the app.
“Basically, it allows you to turn into a DJ,” says Kumaran Mahendran, one of the co-founders who came up with the concept.
WHO: The company’s founders are 28-year- old Mahendran; Neha Behani, 30, his classmate from business school; and Sona Muthuvijayan, 28, who was his classmate at engineering college.
WHEN: The app has been under production for the past five months and will be launched in November.
HOW: After spending about six months attending meetings with
potential investors and start-up incubators, the trio got feedback, if
not funds, assuring them that they were in the right direction. They
started work on the app, pooling in their savings, adding to about R 20
lakh, and using it for technology, design and an office space in Four
Bungalows, Andheri (West).
The trio has also developed a device, which they call the Moojic box, which is essentially a mini-jukebox. They plan to make money by selling this for R 7,000, as of now, to the venues that they tie-up with. They will also get money from people who pay for addons and extra features in the app.
They have also been speaking to proprietors of several restaurants, cafés and pubs across the city. As of now, 20 establishments have agreed to come on board and tied up — including the Mocha chain of cafés and Khar pub Three Wise Men.
WHY: Mahendran was in Manilla working as a consultant with several start-ups in the mobile sector. A lot of them dealt with location awareness, where an app uses GPS or mobile internet to track the user’s current location. This gave him the idea for Moojic, and when he told his ex-classmate Behani, who was working in Singapore, about it, they decided to quit their jobs and launch it in India.
A year ago, Mahendran and Behani returned from Manila and after six months of planning decided to set up operations in Mumbai. “We felt that Mumbai was the most conducive of all metros in terms of its start-up culture and ready base of consumers,” says Mahendran. “More people here seem to be willing to work for startups than in other cities.”
The trio has also developed a device, which they call the Moojic box, which is essentially a mini-jukebox. They plan to make money by selling this for R 7,000, as of now, to the venues that they tie-up with. They will also get money from people who pay for addons and extra features in the app.
They have also been speaking to proprietors of several restaurants, cafés and pubs across the city. As of now, 20 establishments have agreed to come on board and tied up — including the Mocha chain of cafés and Khar pub Three Wise Men.
WHY: Mahendran was in Manilla working as a consultant with several start-ups in the mobile sector. A lot of them dealt with location awareness, where an app uses GPS or mobile internet to track the user’s current location. This gave him the idea for Moojic, and when he told his ex-classmate Behani, who was working in Singapore, about it, they decided to quit their jobs and launch it in India.
A year ago, Mahendran and Behani returned from Manila and after six months of planning decided to set up operations in Mumbai. “We felt that Mumbai was the most conducive of all metros in terms of its start-up culture and ready base of consumers,” says Mahendran. “More people here seem to be willing to work for startups than in other cities.”
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