Amazon’s Indian online marketplace opens today

Amazon’s Indian online marketplace opens today

With the India launch, Amazon now offers the marketplace platform in 10 countries

Since India does not allow foreign direct investment (FDI) in direct online retail, a marketplace model is the easiest way for companies such as Amazon to get access to a fast-growing market, but one which is still in its nascent stages. Photo: Bloomberg
Since India does not allow foreign direct investment (FDI) in direct online retail, a marketplace model is the easiest way for companies such as Amazon to get access to a fast-growing market, but one which is still in its nascent stages


US online retailer Amazon.com Inc. said it would launch an online marketplace—where independent merchants could sell products directly to shoppers—in India on Wednesday.
Over the past two years or so, many Indian e-commerce a dozen firms including Flipkart.com, Snapdeal.com and Infibeam.com have started providing online services for buying and selling. The marketplace model allows e-commerce companies to save on storage and other inventory-related costs as the products are held by the merchants.
Since India does not allow foreign direct investment (FDI) in direct online retail, a marketplace model is the easiest way for companies such as Amazon to get access to a fast-growing market, but one which is still in its nascent stages.
No large Indian e-commerce company has yet reported a profit and experts say that the market is there for the taking.
Amazon, one of the world’s biggest and well-known online companies, started out as an online retailer but has been beefing up its higher-margin marketplace business over the past few years. It now offers the marketplace platform in 10 countries.


Visit site: https://www.amazon.in/

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