Internet users can log on to www.gosf.in and get deals for 24 hours on this day from over 50 partners.
Google India on Tuesday said it has partnered with a host of e-commerce players including Flipkart, Snapdeal, Homeshop18, IndiatimesShopping, and makemytrip to bring to India its own version of ‘Cyber Monday’ on 12 December.
Internet users can log on to www.gosf.in and get
deals for 24 hours on this day from over 50 partners across e-commerce,
local and classified, online travel sites and BFSI (banking, financial
services and insurance) industries, Google said in a statement.
The festival will offer users an opportunity to shop for
jewelry, shoes, apparel, travel packages, books, kidswear, gadgets,
watches, computer accessories, health and fitness equipment, home decor
products and real estate deals, it added. First coined in 2005 as a
marketing term by online retailers for the Monday coming after ‘Black
Friday’, which itself is the name for Friday after Thanksgiving in the
US, the ‘Cyber Monday’ has become a phenomenon over the years.
In 2010, comScore reported consumers spent $1.028 billion
online on Cyber Monday (excluding travel) compared to $887 million in
2009. With over 137 million Internet users in the country, India is
witnessing a significant growth in the online activity.
This is for the first time, an industry wide initiative
of this scale is being attempted to offer users an incentive to gain
from deals that they can find on the web on a single day, Google said.
“The initiative is aimed at encouraging shoppers to adopt online
shopping with a focus to reach out to first time online buyers. The
participating companies will also offer special deals for the first time
buyers on their websites,” it said. “The online shopping industry is
already over $1.5 billion and with this initiative, we want to reach out
and promote online shopping to the first time buyers,” Google India MD
and VP sales and operations Rajan Anandan said. “For this 24 hour sale,
we have lined up some really exciting offers from our portfolio of 500
brands and we’re confident that shoppers will come back for more,”
Myntra.com co-founder and CEO Mukesh Bansal said.
The partners include eBay India, Flipkart, Snapdeal, IndiatimesShopping, Makemytrip, Yebhi.com, firstcry.com, Homeshop18.com, Croma, Gitanjali Group, Monster India, Tradus, GoIbibo, among others.
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