MUMBAI: For almost a century, Parsi Dairy Farm has fattened generations of Mumbaikars on its high-quality milk, butter, ghee, and an assortment of mithais. Eateries across the city have for decades served its famous kulfis.
Now, this vintage Mumbai institution, started by Parsi entrepreneur Nariman Ardeshir in 1916, looks set to fade into memory. As a first step, the Nariman family has decided to sell its 300-acre land at Talasari on national highway no. 8. Although the family insists it will continue to run the dairy business, it is learned that the Narimans, currently comprising eight partners, will ultimately sell the brand itself.
The agricultural land in Warvada village on the Maharashtra-Gujarat border is expected to fetch around Rs 200 crore. The family bought the plot in 1968 for livestock and to support its dairy activities.
Real estate consultant Pranay Vakil of Praron Consultancy, appointed by the Narimans to advise them on the land sale, said: "The property touches the national highway. It can be used either for an integrated township, a special economic zone, a residential colony or an amusement park.''
Over the past decade-and-a-half, the Parsi Dairy business has plummeted—from supplying 15,000 litres of milk a day to barely 2,000 litres today. The clientele is mainly in south Mumbai, from Walkeshwar to Cuffe Parade and Colaba. A labour strike in 2006 further crippled the business. Family sources claimed the annual turnover today is around Rs 10 crore.
Regular clients at the dairy farm's popular outlet at Princess Street near Marine Lines station worry that the institution may shut down. "This is terrible news,'' said V Chandra, a regular at the shop. "Its dahi (curd) is the best in the city; thick enough to cut, rich and creamy and never sour, delicious enough to eat on its own. I always get the small matka of dahi—it makes an excellent starter—but often end up buying the large matka out of sheer greed.''
Now, this vintage Mumbai institution, started by Parsi entrepreneur Nariman Ardeshir in 1916, looks set to fade into memory. As a first step, the Nariman family has decided to sell its 300-acre land at Talasari on national highway no. 8. Although the family insists it will continue to run the dairy business, it is learned that the Narimans, currently comprising eight partners, will ultimately sell the brand itself.
The agricultural land in Warvada village on the Maharashtra-Gujarat border is expected to fetch around Rs 200 crore. The family bought the plot in 1968 for livestock and to support its dairy activities.
Real estate consultant Pranay Vakil of Praron Consultancy, appointed by the Narimans to advise them on the land sale, said: "The property touches the national highway. It can be used either for an integrated township, a special economic zone, a residential colony or an amusement park.''
Over the past decade-and-a-half, the Parsi Dairy business has plummeted—from supplying 15,000 litres of milk a day to barely 2,000 litres today. The clientele is mainly in south Mumbai, from Walkeshwar to Cuffe Parade and Colaba. A labour strike in 2006 further crippled the business. Family sources claimed the annual turnover today is around Rs 10 crore.
Regular clients at the dairy farm's popular outlet at Princess Street near Marine Lines station worry that the institution may shut down. "This is terrible news,'' said V Chandra, a regular at the shop. "Its dahi (curd) is the best in the city; thick enough to cut, rich and creamy and never sour, delicious enough to eat on its own. I always get the small matka of dahi—it makes an excellent starter—but often end up buying the large matka out of sheer greed.''
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