THE IDEA: An AI-powered healthcare platform to consult doctors online
EUREKA MOMENT: Towards the end of 2016, Ashutosh Lawania and Prasad Kompalli, former senior executives at Myntra, decided to build a company from scratch. They’d helped turn Myntra into a powerful e-commerce consumer brand, but saw that the same was missing in healthcare. In February 2017, mfine was set up as a healthcare platform. While starting up was not new to them, setting up mfine was a learning experience. “Convincing people to join us at a time when mfine was just an idea on paper wasn’t easy,” says Kompalli.
EARLY DAYS: Conversations with hospitals showed them that the consumer experience had to change. “Hospitals need an easy interface with limited typing so we came up with a health keypad that collects data from reports without the user having to type. We ran a beta program and the results were promising,” he says.
CHALLENGES:
Breaking into the healthcare ecosystem as people without a medical or health industry background was a challenge. “Catching the early adopters was difficult. However, people take to availability and convenience soon.”
WHERE I AM NOW:
mfine takes 100-120 cases a day. With audio, video and chat support, it has partnered with 20 hospitals in Bengaluru and has 70 doctors across 10 specialities. In May, it raised a series A round of $4.2 million. It is looking at chronic disease management and IOT in healthcare.
PRASAD KOMPALLI | Co-founder, mfine
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