Big Bazaar, which was hardly into home deliveries of the food items, ramped up its deliveries from zero to 10,000 in a matter of forty days, to keep servicing the customers who were not able to come to the stores, said Nayak of Big Bazaar.
New Delhi: The current Covid-19 pandemic situation will accelerate the adoption of omnichannel strategy among the retailers in the country, said the panelists during the inaugural panel discussion at RetailTech Summit organised by ETRetail.com.
The topic of discussion was "Assessing retail's dependency on technology in the post-COVID-19 era," and the panelists were CK Venkataraman, managing director of Titan Company, Arvind Mediratta, managing director and CEO of Metro Cash & Carry India, Sadashiv Nayak, CEO of Big Bazaar, Martin Bailie, CEO of Star Bazaar and KT Prasad, managing director, and RVP-India Subcontinent at Zendesk.
According to Mediratta, just like demonetisation gave a big boost to the adoption of digital payments in the country, the current pandemic will give a big boost to the omnichannel strategy to almost all the retail players. It is not that the technology was not important earlier, it always played a very important role in every retailer's business cycle but now it will get a big impetus, he said.
Over the last 3 months, in particular, almost everyone has got a much better taste of engaging with technology than earlier and there has been some kind of leapfrogging that everyone has done on the subject of technology, said Venkataraman. "Because of the fear that people are having at the moment of stepping out to buy, the role of technology particularly the multiple aspects of omnichannel technology is going to be very very high in every one of the categories that we operate in. I think there has been a substantial acceleration in the adoption of technology because of what we are facing."
Big Bazaar, which was hardly into home deliveries of the food items, ramped up its deliveries from zero to 10,000 in a matter of forty days, to keep servicing the customers who were not able to come to the stores, said Nayak of Big Bazaar.
"We have to be more omnichannel than ever before and think more dynamic because the consumer didn't want to leave their homes or couldn't leave their home. So we had to ramp up our home deliveries and develop a system of contactless payments which was not seen in India earlier. We developed the click and collect mechanism in three weeks which would generally take six months," said Bailie of Star Bazaar.
We have seen how businesses are adopting technologies like social messaging or even online chat. Digitally the customers are adopting these technologies and the businesses are embracing this omnichannel strategy that the panel talked about, said Prasad of Zendesk.
The topic of discussion was "Assessing retail's dependency on technology in the post-COVID-19 era," and the panelists were CK Venkataraman, managing director of Titan Company, Arvind Mediratta, managing director and CEO of Metro Cash & Carry India, Sadashiv Nayak, CEO of Big Bazaar, Martin Bailie, CEO of Star Bazaar and KT Prasad, managing director, and RVP-India Subcontinent at Zendesk.
According to Mediratta, just like demonetisation gave a big boost to the adoption of digital payments in the country, the current pandemic will give a big boost to the omnichannel strategy to almost all the retail players. It is not that the technology was not important earlier, it always played a very important role in every retailer's business cycle but now it will get a big impetus, he said.
Over the last 3 months, in particular, almost everyone has got a much better taste of engaging with technology than earlier and there has been some kind of leapfrogging that everyone has done on the subject of technology, said Venkataraman. "Because of the fear that people are having at the moment of stepping out to buy, the role of technology particularly the multiple aspects of omnichannel technology is going to be very very high in every one of the categories that we operate in. I think there has been a substantial acceleration in the adoption of technology because of what we are facing."
Big Bazaar, which was hardly into home deliveries of the food items, ramped up its deliveries from zero to 10,000 in a matter of forty days, to keep servicing the customers who were not able to come to the stores, said Nayak of Big Bazaar.
"We have to be more omnichannel than ever before and think more dynamic because the consumer didn't want to leave their homes or couldn't leave their home. So we had to ramp up our home deliveries and develop a system of contactless payments which was not seen in India earlier. We developed the click and collect mechanism in three weeks which would generally take six months," said Bailie of Star Bazaar.
We have seen how businesses are adopting technologies like social messaging or even online chat. Digitally the customers are adopting these technologies and the businesses are embracing this omnichannel strategy that the panel talked about, said Prasad of Zendesk.
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