if you want to successfully Market your business online there's really only one place you need to be everywhere [Music] using my toothbrush sick wait before you get overwhelmed what if I told you that there was a brand new really easy way to appear all over the internet in front of the right people at the right time automatically without needing to become some kind of Guru level ads master in this video I'm going to show you why your business needs to become omnipresent online in order to convert way more leads into paying customers and clients and the brand new strategy that not only makes it easy but it actually works like really well you may have heard the common wisdom that the average person needs seven touch points with a business before they'll convert into a paying customer this idea was made popular way back in 1987 by Dr Jeffrey land in his groundbreaking book with the most gloriously 1987 cover of all time called money making marketing and he called this concept the rule of seven and while that was pretty spot on advice back when I was striking out in t-ball the playing field has shifted pretty dramatically in the past 35 years people have way more choices and way more marketing messages being lobbed at them every day so what that means is those seven touch points you used to need are now closer to 21. people now need to see you three times as often and that's why being everywhere is so effective and let's face it non-negotiable but obviously time and money are limited resources so how do you achieve omnipresence that being everywhere effect easily and without breaking the bank well leave it to the Geniuses over at Google to figure out a way and they've just recently rolled out their brand new campaign type called performance Max performance Max is a new goal-based campaign type that as the name implies is focused on maximizing performance more specifically it's about optimizing the performance of Google ad campaigns to increase conversions I really can do like 50 though you guys didn't get to see the whole thing when you think of Google ads you probably think of search ads right you know someone does a Google search for a business like yours and you can pay to show up first which is great but if we can pull our scoreboard up that's exactly one touch Point accounted for so what about the rest when you run a performance Max campaign you'll be able to run those search ads but it's also going to open you up to new audiences that Google's AI predicts will be high converters for you across all of Google's ad channels this includes YouTube display which are those ads you'll see on blog posts and on other websites discover Gmail and Maps because here's the thing Google knows a crazy amount of value based on what you search for sites you visit where you physically go and videos you watch on YouTube I wonder what this one says about you and all those insights are what lets Google so accurately predict who will be most likely to convert for you even when they don't specifically search all you need to do is provide Google with your goal your budget some targeting info and some creative assets that they can mix and match in whatever combination they think will convert best for each person on each platform and the really cool part is Google learns what works best through its machine learning essentially figuring out the patterns and automating the best sequence of touch points your customers need to go through before finally converting into a customer or client in other words it should automatically get better and more profitable the more you use it and this worked out really well for Fertility clinic HRC they started running performance Max ads in February this year and as a result they saw an eight percent increase in leads at a much cheaper cost of 35 dollars each compared to a hundred and forty dollars each that they were getting from standard Google ads so how do you you get started using performance Max ads well the first thing you need to figure out is the goal of your campaign So currently you've got three options sales that's if you're selling an e-commerce product on your site leads that's if you're more of a service business and you're trying to get more clients and local store visits so that's if you have a physical brick and mortar location and this goal is what Google is going to try to optimize for you next you're going to choose your budget and your bidding strategy so you've got two choices with that first of all you can choose to maximize conversions or you can choose a Target cost per conversion after that you need to provide all the creative assets that Google is going to have to work with because you're not just creating one ad here right you're essentially giving them all the raw materials that they can use to create many combinations of ads that are going to work best on different people in various places specifically here's what you'll need to give them so you need three to five different headlines one to five longer headlines two to five descriptions three to twenty images in various sizes and dimensions they'll tell you exactly what sizes and shapes they need your logo and optionally up to five over ten second long videos for YouTube ads called action text you'll just select the most appropriate one from a list think of this as basically giving the world's best poker player all the cards that they can play however will help them win the pot and in this case he just so happens to be playing for you I can also do like 50 push-ups easy and in case you're at all skeptical about this being any different than your typical Google campaign this is Casa maslam he's a fellow YouTuber who runs solution 8 a paid ads agency and he famously isn't a Google fan go watch literally any video on our channel before this one and it's nothing but us bitching about how horrible Google is how you can't trust them how all the features are crapped the Google ads began and then features began to be taken away and they never gave they only took performance Max is like the first time Google was like hey here's a bunch of cool and now this next step is optional which is setting up your targeting audience so it's a really good way to help get Google started out on the right foot so you can choose basic demographic information things like age location and gender or you can even specify people who are actually in the market for whatever it is you're offering you can even upload a list of your customers with their info and email addresses which is going to help Google find more people like your existing customers to show your ads to so if you know anything about Facebook ads this may sound familiar to you it's pretty close to what Facebook calls look-alike audiences and it's a super powerful way to Target your best prospects the main difference here is that Facebook is an app but Google is the internet but I do need to say that if your website isn't ready for the traffic that you'd be getting from a performance Max campaign you'll just be wasting your money and I've got something brand new for you it's a short fun quiz where I'm going to help you see what's holding your website back the most so that you can quickly fix it and confidently start running traffic to it so click right here to take the quiz it only takes a few minutes and I'll give you your custom action plan playlist based on what we find so click here and I'll see you there
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