Caprese collection is also available on www.capresebags.com

International handbag brand, Caprese makes its debut in India

    The latest entrant in the Indian market is the international fashion brand Caprese, offering a wide range of elegant and fashionable ladies handbags. Inspired from the Isle of Capri, a small island in the Campania region of Italy; Caprese handbags are made with a distinctly modern design language. Embracing a holistic concept, the sculptural aesthetics of the creations focuses on avant-garde shapes and precise cuts. They promise to bring a whole new fashion sense to a mass premium segment through high-end fashion imagery, differentiated designs and a very stylish Masstige offering. Caprese has been launched with a wide variety of stylised handbags for women catering to different occasions and usage. The colours, designs and silhouette are chosen keeping in mind the fashion forecasts and the tastes of the Indian woman, and the brand is launching around 50 styles as part of its Autumn Winter ’12 collection, which will be available at premium lifestyle stores like Lifestyle, Central, Pantaloons,VIP Lounges and leading ladies handbag MBO’s. The handbags will also be sold in over 100 cities across 400 outlets. Imported and marketed in India exclusively by VIP Industries Ltd., Caprese is available at a price point of 2,000 onwards. Spearheaded by Radhika Piramal, Managing Director, VIP Industries Ltd. Caprese has been rolled out post extensive test marketing, across India. Explaining the idea behind getting into handbags, Piramal said, “The branded handbag industry in India is at a very nascent stage, and there is clear absence of a big brand with pan-India presence. With our companies strengths in branding, retailing and distribution we will be able to bring the best of Caprese to the Indian consumers across India and grow the branded part of the category far faster.”
Caprese can be purchased online on www.capresebags.com, www.buytravelbags.com, www.flipkart.com, www.myntra.com, www.Jabong.com and many other leading portals. More information about Caprese collection is also available on www.capresebags.com and www.facebook.com/capresebags

The model is carrying Jane Hobo by Caprese, 3,299

Esther Tote Large Coral 3,299

Birdy Tote Medium Black 2,699

Rossini Tote Medium Vintage Blue
    2,999

Cara Hobo Medium Turquoise Green 2,899

Jane Satchel Small Brown 2,899

Katie Tote Medium Blue 1,899

Mia Hobo Small Brown 1,699

The model is carrying a Birdy Tote by Caprese,
    2,899

Coco Clutch Small Red 1,799