VIJAY NAIR
The man behind powerhouse music firm, Only Much Louder
WHEN VIJAY Nair decided to take a year off from college in 2002, he would have been hard-pressed to explain exactly how he meant to spend his time. After all, what did one mean by ‘managing bands’? “Many of my friends assumed I was wasting my time,” explains Nair. “They told me this gamble was not going to pay off. I find people are pessimistic for you either because they care – or because they don’t.”
Nair began by approaching bands and convincing them to take him on as a manager, booking shows for them, organising gigs and even touring with them. “You didn’t need money to do this,” he says. He also helped clients make and distribute albums, and started organising music festivals around India. It all evolved into an idea for a company: Only Much Louder (OML). Today, a
WHEN VIJAY Nair decided to take a year off from college in 2002, he would have been hard-pressed to explain exactly how he meant to spend his time. After all, what did one mean by ‘managing bands’? “Many of my friends assumed I was wasting my time,” explains Nair. “They told me this gamble was not going to pay off. I find people are pessimistic for you either because they care – or because they don’t.”
Nair began by approaching bands and convincing them to take him on as a manager, booking shows for them, organising gigs and even touring with them. “You didn’t need money to do this,” he says. He also helped clients make and distribute albums, and started organising music festivals around India. It all evolved into an idea for a company: Only Much Louder (OML). Today, a
decade later, that three-letter brand is one of the most sought
after on the Indian music scene. OML still manages Indian bands –
including Pentagram, Swarathma and Dualist Inquiry – but it also
organises ace music festivals such as the Eristoff Invasion and the
Bacardi NH7 Weekender (which will kick off in Bangalore from December
15-16). It also produces music shows like Sound
Trippin and The Dewarists, and brings international artists to India (Lady Gaga, Imogen Heap and David Guetta were OML projects).
Today, Nair’s business employs 85 people, and his journey is not
over. “For me, this period is more exciting than ever before,” says
Nair.
Trippin and The Dewarists, and brings international artists to India (Lady Gaga, Imogen Heap and David Guetta were OML projects).
Today, Nair’s business employs 85 people, and his journey is not
over. “For me, this period is more exciting than ever before,” says
Nair.
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