A cloth merchant will sell gold to what limit? marketing of that person is done by none other than , Amitabh Bachchan, his daughter-in-law Aishwarya Rai Bachchan, Rashmika Mandana, who is the National crush Nagarjuna and many celebrities advertise their brand. Celebrities go to inaugurate whenever a new showroom gets open. He thought that he has two sons so lets open two showrooms. Today there are 154 showrooms all over India.
How a simple man who wears dhoti and sandal Became a CEO from a Vyapari How these big businesses are run? How these companies are commenced and how it becomes successful? so today's video is Golden gem for you, save it for later. in today's video, we will learn a lot of secrets and my personal favourite People who have reached such a big level, how do they live a life, what is their routine life? what they think? what they do? we will learn all these things in the last and there many lessons are for you, so watch the video till the end.
Kalyan Jewelers started in 1993 in Trishul Kerala So, where did they get the idea of opening a jewellery business? Was it thier ancestral business? No! he was a cloth merchant His father had an extraordinary business of clothes cantThey had 5 shops which were distributed among 5 sons. This is how T. S. Kalyanaraman got his clothes shops Most of the customers mainly shopped for wedding everyone was satisfied with their behavior, designs and everything.
Whenever we visit we get clothes from your shop But we struggle a lot to buy the jewelllery brother, why don't you do anything about this ? now brother said, brother, I have a clothes shop, now I am thinking that I should expand i t a little.
But in Thrissur itself there are 4 more shops That too owned by my brothers if I expand in this field my brothers will get angry, can't expand in this field let's do something else now customers are asking for jewellery let's go for jewellery showroom Thought to open a jewelry shop, it was necessary to do research, so he went to Kochi, went to Kottayam and Thiruvannanthpuram He was well aware of Thrissur Market So he noticed few things. that jewellery showrooms are small in size 250 Sq. Ft 500 Sq. Ft 600 There is no bigger showroom than this Second thing he noticed they don't have variety they show only 4 designs ask them to choose any one design out of four get the order written Then after 7 days after 10 days they will provide you Readymade products are not available Third, there is no transparency The gold you have been told is pure or adulterated there is no guarantee Fourth, there is no price written on it One jeweler can quote 10 lakhs for the same set, another can quote 11 lakhs. One can quote only 9 there is no similarity now he said that if I want to open a jewellery showroom and if I want to be successful in it,
I have to do something different, In Thrissur city , he opened the biggest jewelery showroom he had a mentality of a cloth merchant that customer comes, looks for the clothes buys the clothes and make the payment on the spot so he thought that I will keep the same system in jewellery too, It does not mean that 4 designs are lying, you choose one and get the order written I will sell the ready-made jewellery they were the first one to do this Then they did a new thing Whatever jewellery was there, put a price tag on it. If It is worth 8 lakhs, it is worth 8 lakhs, It is not that I applied Tilak after seeing your face. they made wonderful showroom . installed AC in it which was a big deal after that parking arrangement And when the customer enters inside, the artificial fountain comes out.
One thing which they did interesting which going on since his father's time and he applies even today, whenever they open a someone , they call a celebrity Murli and Geeta were the best stars of the Malayalam industry he called them and got the showroom inaugurated so when such big stars came the atmosphere in the market became more this thing was started by his father in 1972, when he opened the cloth shop, he called Yesudas from cine industry Father started this trend and it is still trending Anywhere a new showroom of Kalyan Jewelers will open, only a film star will cut the ribbon At this time when the video is being made a showroom is opening in Jaipur and Rashmika Mandana has has come was a big deal taking such a big investment risk finally paid off As the sale of Kalyan Jewellers in First year was it was the beginning, now tell me in the chat box what did you learn from this story till now.
The learning I want to show is Whenever you do anything new First do all the research Second Point Research means to see what is going on in the market, what can I give different from them, what can I give butter from them, when you do research and work on these two things, Your First beginning will remain risk free best result will come just like Kalyan Jewellers Now let's understand how did they expand their business small businessman thinks I have one showroom and I have two sons if they fight I should open one more showroom for another son Another showroom he opened in Palakkad district now he noticed one thing that we have a lot of customers in Palakkad who come from Coimbatore, so they are getting so much demand etc.
The population has come from Coimbatore, open it in Coimbatore, open it in Coimbatore Now in Coimbatore the same thing, friend, etc. people have come here from the road, so open it in Erode, we opened it and while doing this, by 2012, more than 30 showrooms have been opened in that area only in the surrounding area in South India. Now the talk started, from two reached 30, then we have more passion in the man, he said, increase it further, now whatever we have to do, in South India, in North India, how Jain, then in 2012, the budget side of 90 crores I kept saying that we will do marketing with this and North India will dominate in West India, then the most common thing to do there is gram, take any big film star and brother, where will you find a bigger star than Amitabh Bachchan, who has to appeal to the whole area, so he Appointed Amitabh Bachchan as his brand ambassador.
Amitabh Bachchan says that he has charged so much fee that my first showroom opened outside South India in Ahmedabad had charged more than what was available in Ahmedabad showroom. Bachchan ji cut off his father and by doing so gradually signed celebrities like Nagarjuna who went to Andhra Pradesh, signed Manju Warrier who went to Kerala, signed Prabhu who went to Tamil Nadu, Celebrity Management's sister 's vehicle does not run Now you will be surprised to know that brother gradually started expanding and till now he was not able to keep any less in Chennai and all the big players in Chennai had come, if he would have to enter in Chennai then without him If he didn't get his feet , he completed the scale of the dairy he had done in entering Chennai, that is, the showroom he did was the largest showroom in India at that time, took a showroom of 40000 square feet, had 600 kg of gold and only one location at two and a half hundred.
He has made an investment of crores which is the highest in India for a jewelry store and this incident happened in 2015, after that he opened more than 4 showrooms in the next 2 years and he has a huge investment in Tamil Nadu, 10 signs of his total top line alone. Brother comes from Tamil Nadu, after that he also went to Middle East, there also he gave single to six locations together, he used to take his showroom, now it is a matter of how he opened big showrooms, now how he connected small people, know further on that. Before I want to ask a small question, I am having fun listening to the story, brother, if you enjoy listening to the business story and you are crazy about the business story, then I say that you will get it directly on the fan above and there.
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Whether you like business, you like finance, you like economy, you like history, you like murder mystery, you like everything, Bill by brother-in-law, like 19, but now you want to get a little discount, then take one less, take my name, click the link in the description below and put it there.
You will get a discount of 50 rupees for the first month in the description below and in the p comment there is a link to download it and first I heard 10 books at least ₹ 50 for ₹ 5 and now they come to Kalyan Jewelers today in the meantime 2010 In this he said brother, let's do one less, opening big showrooms is our USP, but how will small people connect with us, so they open small service center type centers by doing mike kalyan, in today's date more than 600 in India.
If there is a center, what happens if it is opened in a village or in a semi-area and if someone wants to book a wedding there, then deposit some money every month or exchange gold, all these facilities are provided from there.
And the cheap diamond jewelry which is 10-15000, it is sold from there and currently for diversification it has also entered the real state and has also entered the real state by the name of Kalyan Developer and this is a Let's start with Trishul, they say that it is lucky for us, every work will be done first with Trishul, then we will expand it, now let's talk about how ₹ 10000 head management is done, what things we don't do, see the most important thing, they say that our There is no formal training system, what we do, we have gradually kept many old people with time, whenever we open a new showroom, there is a caste from the old showroom, they are there for six months and a year . is responsible, and every store has a manager and his team, then the sales team is sitting, and the manager is sitting, this manager reports to the region, supports the regional, reports the state to the state, to whom and Who reports to his family, be it any big business, in the same structure, you think, I should talk to every person in a new way, it is not possible, brother, he talked about one thing, brother, if we want to run a showroom, then we We will run it according to our words, but when the showroom will become two, it will become five, it will become 10, it will not work without professional management, we will and the one who sits with Malik and his team and has to understand what is going on, apart from that they have decided and we visit them once in a year, we talk to the employees there so that they feel that our owner is with us, if there is any problem, we listen, understand, solve it and see the momentum that what is going on. had his own shop, he has not been able to take daily stock and start daily cash and used to do this for less clothes.
In Sony's work, how can we leave them, earlier there was an auditor who used to come once a month, now he audits them, this is their growth, how they stock, they have more than 12 sourcing stations, where every station is like this This is the best thing for temple jewelry, it is fine for light jewelry, it is liked by the people of Kerala, it is liked by the people of Kerala, there are specific centers for each different design, there If a person is late once, his card becomes a court mill Goes , next time he comes, he gets discount facility, rest of the things, Kalyan Raman himself personally talks to 10 customers in a day and reviews that brother, how did you like it, so that the pulse of the market remains in their hands, they have a 24/7 call center. lost his life at the shop, his father used to tell him that if he comes to the shop, he will feed you Masala Dosa.
You used to go to the shop everyday in the greed of Masala Dosa and from there he developed his business sense and he always I say that brother start taking your children in your business from a young age so that he is a corporate person but don't forget his root brother, he is wearing the same white crisp shirt, he is wearing dhoti, he lives in sandals, he is very religious, he has only one Brother, the purpose is like this, earn and While going to visit the temple, infact, if you are going by flight, then they tell the pilot that brother, take him flying over the temple, now you will say sir, he has also taken a plane, yes, he asked brother, is it of the plane, you have taken more Are you getting fame, he said look like this, we did reliance for 6 hours in a week, so we had to go to the airport and wait for our luggage, so how did our work go, so we didn't take play for 6 hours a week, that we If we had gone anyway, we would have seen a showroom in a day, that was a big deal, we have a this is a lesson, brother, your employee is your everything.
Your court team is what makes you, you will become a brother in the family, in less business, don't cry, you will have to take professional management, you will not be able to walk verbally, you will have to take the system in less, whether the business is of jewelry, cloth, iron, etc.
- Kalyan Jewelers is a successful Indian jewelry brand with 154 showrooms all over India.
- The founder, T. S. Kalyanaraman, was originally a cloth merchant with no ancestral jewelry business.
- Kalyanaraman noticed problems in the existing jewelry market, including small showrooms, limited variety, lack of transparency, and no price tags.
- He opened the biggest jewelry showroom in Thrissur with a focus on transparency, variety, and fixed pricing, as well as an inviting showroom with air conditioning and parking arrangements.
- Kalyan Jewelers also uses celebrity endorsements to boost its brand and has continued this tradition from its founder's time.
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